I bought at the top and sold at the bottom. Zonters is the reference I wish I had had.
I didn't start out building a stock-analysis engine. I started as an ordinary investor, and not a good one.
I began investing in late 2019, with money I had saved, wanting it to grow quickly. My ideas came from everyone: friends, WhatsApp groups, Instagram, Facebook. I bought what I had heard about, not what I had checked. I bought near the top, without knowing it was the top. Three months later, COVID hit and the market fell hard.
What I did next cost me more than the crash did. When my stocks fell, I bought more to bring my average price down. I told myself it was a plan. It wasn't. It was gambling: each fall became a reason to put in more, and I had no way of knowing whether a stock was dipping or genuinely breaking down. Then, as the losses grew, I couldn't take it any more. I sold the entire portfolio to cut my losses. I sold at the bottom, just before the market turned.
By then my portfolio was down about 80%, around Rs 6 lakh.
I bought at the top and sold at the bottom. That is the most expensive mistake an investor can make, and I made it with every rupee I had in the market. I lost money twice: once by buying without knowing where the stock was in its cycle, and again by selling without knowing what big money was doing. I never had an answer to the two questions that mattered. Where is this stock in its cycle? Is big money buying or leaving?
So I made a promise to myself: build what I wished I had had, so that other investors would not repeat my mistakes. No tips, no sponsors, no opinions. Just the same mathematics applied to every stock, every night, showing the evidence for and against, so you decide with facts, not fear.
I am a mechanical engineer, so I wanted a system, not a feeling. I started building in 2021, and I have built Zonters alone. Each night it reads every Nifty 500 stock from public market data and gives you one plain-language card per stock the next morning.
— Pranav Tiwari · pranav@zonters.com
About 63% of Indian households know that equity and securities products exist. Only about 9.5% of households invest (SEBI Investor Survey, 2025). The barriers people name are fear of losing money, not knowing where to start, conflicting information, and low trust in intermediaries.
Tips fill that gap. Someone you trust says a stock is good. The analysis is too complicated to check yourself, and the data is spread across many sites. So you act on the tip, or you stay out. That is exactly where I was.
Zonters offers a third option: look it up yourself, in one place, in a minute, tonight.
Each of these answers a mistake I made.
Not buying into a top without knowing it. Every stock shows what stage it is in, from a building phase to a top phase. Buying after a long rise can be fine if you know you are doing it. What the card removes is doing it unknowingly.
Telling a normal dip from a change in trend. When a stock you hold falls, the card shows whether the evidence that put it in a positive stage is still intact or has started to break down. Before you average down, you can see which one you are looking at.
Seeing what big money is doing before you sell. What large investors are doing is the most useful information about a stock and the hardest to find. The card brings it together every night. If large investors have been quietly building a position while the price is low, you can see that, and it is a reason to look more closely before you panic.
Conviction from evidence you can see. Instead of an opinion, you see the reasons for and against a stock, side by side. When the evidence is mixed, the honest answer is "not yet", and waiting is a valid result.
Check a tip in a minute. Search the stock and open its card. Is the price near a bottom or a top zone? Is real buying or selling behind it? Does the business hold up? If the card disagrees with the tip, you know what to question.
Time saved. The homework (price history, volume, what was really bought, institutional holdings, valuation, business health, past floors and ceilings) is done every trading night. You open a card, read it and close it.
Free to start. The Nifty 50 and Index view, including Gold and Crude Oil, are free with no sign-in, and will stay free.
Every stock is placed in one of four zones each night: Bottom Zone (price near a low, signs of a base forming), Top Zone (price near a high, signs of selling by large investors), Breakdown (price has fallen through important support), or Neutral. Within those, the card gives a more specific stage label, for example Bottom Confirmed, Building, Uptrend, Near the Top, Exit Warning or Breakdown. Each stock is also ranked within its zone, so you can see how strong its evidence is compared with others at the same stage.
These are labels for what the data shows today. They are not instructions to buy or sell. This is the question I could not answer in 2019: where is this stock in its cycle?
Large institutions move far more money than individual investors, and they usually have better information about a business. What they are doing is spread across daily exchange reports, quarterly filings and specialist sources, and most investors never see it.
The Smart Money panel on each card brings it together. When the evidence agrees, the card shows ACCUMULATING or DISTRIBUTING. When it does not, the card shows NEUTRAL and does not manufacture a signal. Institutional holding changes are shown over several quarters, in plain words, so you see a sustained trend and not a single quarter.
Even an investor who knows the standard analysis techniques cannot realistically work them all out for one stock each night, let alone for hundreds. One card covers where the price sits in its yearly range, the stage, what large investors are doing, valuation, long-term business health (a good company in a rough patch versus one that only looks cheap), past floors and ceilings, and a plain-English narrative with the reasons for and against side by side. Every signal on the card shows its direction, so you can agree or disagree with any single one.
It is mathematics, not a person's opinion. Every reading is produced by fixed rules applied to public market data. The same data always gives the same answer, and every label on the card traces back to numbers on the card, so you can check it yourself.
No AI in the decision. No AI is used anywhere in the analysis, so a reading cannot be invented, retrained or changed by a vendor. The optional PDF button simply hands the card to your own AI app. If that AI is wrong, the numbers on the card stand on their own.
Nothing to sell you. No ads, no broker commissions, no sponsored ranking. A stock's position in the list depends only on the evidence in the data. The same rules apply to a famous large company and an unknown small one.
Honest about its limits. Fixed rules cannot predict the future, and they can be slow to recognise a genuinely new market pattern. People chose the rules, so they can be wrong. Data is end-of-day, not live. Signals can be wrong. Zonters could not have told me when COVID would hit or when the market would turn. It would have shown me where my stocks stood and what big money was doing, which is what I was missing.
New investors. The Nifty 50 and Index view are free and need no sign-in. They show the broad market in plain English, which is the best place to begin.
Long-term holders. The most expensive mistakes are holding through a real trend change because nothing told you the stage had shifted, and selling a sound stock at its low.
Anyone checking a tip. Three questions, one minute, one card.
Active and technical investors. Every signal on the card is visible with its direction, so you can check the reasoning rather than take it on trust.
The Nifty 50 and the Index view (including sector indices, Gold and Crude Oil) are free with no sign-in and will stay free. That layer is where the literacy mission lives.
For other stocks, sign in with Google for free and you receive 200 credits. After that a credit costs Rs 10. One credit refreshes one tracked stock for one trading day that has new data. The first view of any stock you add is free. If your balance cannot cover your whole list, nothing is deducted that night. See Pricing for the details.
Zonters will not tell you to buy or sell, give targets, suggest stop-losses or predict prices. No card contains a recommendation. What the card shows is a read of current evidence, not a verdict on what will happen. The decision, the timing and the risk are yours. See the Terms.
Principles, not promises: the Nifty 50 and Index view stay free; the paid layer stays priced near running cost; any change to how readings are made is shipped as a visible, dated update, never silently; the platform runs every trading night without anyone pushing a button.
Questions or feedback: pranav@zonters.com
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