DeliveryAre people holding ITC or just trading it?
Daily delivery ▼
46.1%
-1.3σ
Weekly delivery ▼
50.6%
-1.3σ
Monthly delivery ▼
55.1%
-1.4σ
Delivery against its own usual level
Period
Delivery
Its usual
Reading
Last session
46.1%
53.6%
14% below · in its usual range
Last 5 sessions
47.3%
53.8%
12% below · in its usual range
Last 21 sessions
53.3%
56.7%
6% below · in its usual range
"Its usual" is the plain average of the sessions just before: 20 for the last session, 21 for the last 5, 63 for the last 21. A delivery fact, not a record of who traded.
Trading activityHow busy was trading in ITC, and how large were the trades?
Session VWAP
₹283.80
Close +0.42% vs VWAP
Avg Trade Size
₹34,520
0.80x vs normal
Turnover
0.44x
vs 20-day avg
Volume contracting (0.4x avg) — no conviction in the current direction.
BEFOREwhat has already happened
Who is addingWho has been adding to ITC, and who has been reducing?
SMART MONEY Delivery was 46.1% on 13-Nov-26, against about 56% on a usual day.
Smart Money @ price level and date
Date
Price level
Delivery
Day
29-Sep-26
₹265.10
69.6%
▼
03-Sep-26
₹263.00
69.0%
▼
31-Aug-26
₹255.50
76.6%
▼
06-Jul-26
₹288.25
78.6%
▼
Days when delivery was well above its own 60-day average. A delivery fact, not a record of who traded.
Fibonacci levelsWhere are the usual pullback levels?
Price is above the 38.2% level: a shallow pullback of the swing.
Base low ₹252.80Swing high ₹268.05
61.8% golden₹258.63
50% midpoint₹260.43
38.2% support₹262.22
Past reference levels, not a forecast.
WHAT THE INDICATORS SAYfor and against
Readings for and against, each explained.
Setup Alignment— Watch Bottom
SUPPORTING
BASE STRENGTHENING
⚡ Cycle Stage
✓⚡ Supply exhaustion event confirmed — forced sellers cleared (dip-buying / panic-selling). How real bottoms form.
✓Trend-break confirmed (6b ago)
📊 Price & Structure
✓Near-term hurdle: resistance at ₹289 (1.4% away) — a supply zone just above the price.
✓Lower 52W range (20%)
✓Price just above prior swing low (₹287, 0.7% away) — watching for break vs hold
📦 Volume & Flow
✓Volume Profile Support: High-Volume Node within 3% below current price — institutional memory support. HVNs represent where the most historical volume traded; prior buyers absorbed selling at these levels and will likely do so again.
✓CMF +0.294 — money flowing in, institutional buying
✓Monthly OBV rising while 6-month price falling — multi-month institutional accumulation hidden in daily noise
— Confirming indicators
〰 Momentum
✓Monthly RSI Oversold (mth_RSI 31): RSI on the monthly chart is below 35 — the macro degree is in capitulation territory. Monthly readings this low are rare; the engine weighs them together with a panic-selling low or a shakeout below support, not on their own.
🌡 Regime
✓Index-wide FII flow BULLISH — foreign institutions net buying (+47,093 Cr 5d net): macro tailwind — ITC Ltd's own FII shareholding is trending down, a separate signal from the index-wide flow above.
✗Approaching a supply (resistance) zone 1.4% above at ₹289.05 — may cap near-term upside.
✗Not near identified demand zone
📦 Volume & Flow
✗Volume Profile Resistance: High-Volume Node within 3% above current price. Traders who bought at this high-volume zone and are underwater will use any rally into it as a breakeven-exit opportunity — creating a structural ceiling until volume absorbs the overhang.
FII reducing significantly (-1.0% QoQ). Watch for FII trend to stabilise before treating this as a high-conviction bottom. Relative strength: bottom 35% of stocks over 6 months — historically the weakest 40% lagged the rest in 60% of months, so the bottom reading here needs confirmation. About this label: it describes the chart pattern. In a test of 2020–2026 that used only what was known at each date, stocks with bottom labels like this more often did worse than other stocks over the next 3–6 months, so it is not a buy signal on its own.
Want to see how the company behind ITC is doing, and its price levels in detail?Look closer ↓
●●○LOOK CLOSERabout 2 minutes
Company health and price tables, terms explained.
Company healthHow are ITC's profit, debt, returns and growth?
Returns and safety
Return on Equity
29%
ROCE
39%
Debt / Equity
0.01x
Growth and trend
Rev 5yr CAGR
+10%
Profit 5yr CAGR
+10%
Margin 3v3yr
+0.3pp
Debt Trend
+0.01x
Cash-Flow Stage
Mature
CFO / CFI / CFF
+ / − / −
Value
Market value
₹343,765 Cr
P/E
18.2x
P/E vs Own 5yr Med
0.90x
P/B Ratio
5.0x
Price and ownership data cannot show problems in a company's accounts or governance, so a stock can look cheap and still be in trouble. Check the filings.
Levels in detailWhich support, resistance and average levels are there?
Key Levels — tested support & resistance
Type
Level
Distance
Tests ⓘ
Strength
Resistance
₹289
+1.4%
3
3.9
Resistance
₹410
+43.7%
0
5.0
Resistance
₹426
+49.4%
3
5.0
Support
₹255
-10.6%
2
5.0
Support
₹253
-11.3%
0
5.0
ⓘ Tests = approach episodes counted from each zone's own formation date.
A deeper zone formed earlier can have more tests than a shallower zone formed recently — this is expected.
EMA Trend Regime — ribbon & dynamic levels
ImmediateStrong Up
Mid-termUp
Long-termDown
EMA
Level
Distance
EMA 10 (immediate)
₹278.5
+2.3%
EMA 21 (immediate/mid)
₹272.9
+4.4%
EMA 63 (mid/long)
₹271.0
+5.2%
EMA 200 (long-term)
₹297.0
-4.1%
LOW CONFIDENCE
Hurst 0.54 (random walk) · ADX 27 (strong trend) — both required above threshold for HIGH confidence
Price is trading inside the box (₹253 – ₹295). Watch: a confirmed close above the box top would validate a breakout; a close below the box bottom would invalidate the range.
EMA = an average that counts recent prices more.
●●●ANALYST VIEWfor experts
Every indicator and score, in the usual technical terms.
ScoresHow do the engine’s scores read for ITC?
Bottom turn zone
30 / 100
top 7% of 41 stocks (at support)
How many signs point to a bottom forming.
Peak turn zone
14 / 100
How many signs point to a top forming.
Institutional quality
13 / 100
lowest 9% of all stocks
How strong big-investor activity looks.
Coil energy
37 / 150
building
How tightly the price has been compressing.
Momentum
12 / 100
weak · lowest 12% of 147 largecaps
How strongly the price has moved against its peers.
Relative strength vs Nifty 50
+0.3% over the quarter
weakening · 20-day slope falling · vs its sector +6.7%
How the stock has done against the Nifty 50.
Technical indicatorsWhat do the popular indicators (RSI, MACD, volume) show?
TREND
10-day averageprice is 2.3% above it
₹278
21-day averageprice is 4.4% above it
₹273
63-day averageprice is 5.2% above it
₹271
200-day averageprice is 4.1% below it
₹297
50-day vs 200-day average50-day is below the 200-day (death-cross state), since 20-Jan-25
MACD (12, 26, 9) dailymomentum is stronger than its 9-period average
histogram +2.2
MACD (12, 26, 9) weeklymomentum is stronger than its 9-period average
histogram +4.2
Stochastic (14, 3, 3)high (overbought zone)
89
Williams %R (14)high zone
−14
CCI (20)above +100: stretched up
110
Rate of change (12 days)price is higher than 12 days ago
+9.6%
VOLUME AND FLOW
Money Flow Index (14)high (overbought zone)
86
Chaikin Money Flow (20)more volume on closes near the high
+0.294
On-balance volumevolume has been flowing in on up days
above its 20-day average
Elder Force Index (13)buyers are driving the move
positive
Volume vs 20-day averagequieter than usual
0.4×
VOLATILITY
Average daily range (ATR 14)wider than 75% of the past year's days
2.2% of price
Bollinger bands (20, 2)near the upper band · width 15.0%
%B 88
20-day volatility (yearly rate)how much the price has been swinging
19%
Narrowest range of 7 days (NR7)the last session's high-low range is the narrowest of the last 7
yes, last session
Volatility contraction (VCP)no contraction: recent ranges are not unusually even
ratio 0.94
60-day volatility percentile60-day swings wider than 87% of the past year's days
87%
Common settings (RSI 70/30, Stochastic and MFI 80/20). A reading, not a signal. Green dot: supports the bullish side. Red dot: supports the bearish side. Grey: neutral. Amber: stretched high zone. Blue: stretched low zone. Direction follows each indicator’s standard rule.
COMMON QUESTIONSanswers in plain words
ITC share price: closing price on 13-11 and how it has moved
ITC closed at ₹285.00 on 13-11 (+0.3%). Over the week +2.2%, past month +9.2%, past year −30.1%.
ITC 52-week high and low
ITC's 52-week high is ₹413.30 and its 52-week low is ₹252.80. The 13-11 close of ₹285.00 is 20% of the way up that range and 31.0% below the 52-week high.
ITC P/E ratio: what is it and how does it compare with its own past?
ITC's P/E is 18.2x on 13-11 (P/B 5.0x), which is 0.90x its own 5-year median of 20x. A P/E on its own does not say what happens next.
ITC support and resistance levels
Nearest resistance zone: ₹286.83–₹289.05 (0.6% above the 13-11 close, tested 3× before). Nearest support zone: ₹252.80–₹257.09 (9.8% below the 13-11 close, tested 2× before). These are prices where the stock has stalled or turned before, not forecasts.
Should I buy ITC? What the data shows
Zonters does not give buy or sell recommendations, price targets, or personal advice. The facts on 13-11: ITC is 20% of the way up its 52-week range and 46.1% below its 10-year high; P/E 0.90x its 5-year median; FIIs cut their holding by 1.0 points last quarter; delivery 46.1% against about 56% normal. For a decision, speak to a SEBI-registered investment adviser.
Why did ITC share price rise on 13-11?
ITC rose 0.3% to ₹285.00 on 13-11, on volume 0.4× its usual, with delivery at 46.1% (about 56% is normal). The Nifty moved −0.6% the same day. Its sector, Nifty FMCG, ranks 10 of 18 on 6-month strength (improving). Zonters shows what the data did, not news or results.
ITC delivery percentage and heavy-delivery days
ITC's delivery was 46.1% on 13-11, 50.6% over the last complete week and 55.1% over the last complete month, against a 60-day normal of about 56%. Delivery is the share of traded shares taken into investors' accounts instead of being closed out the same day. Heavy-delivery days (date, price, delivery): 29-09-26 ₹265.10 (69.6%); 03-09-26 ₹263.00 (69.0%); 31-08-26 ₹255.50 (76.6%).
ITC vs Nifty 50 and vs its sector
To 13-11: 1 month ITC +9.2% vs Nifty +11.1% (gap 2.0 points behind); 3 months ITC +3.2% vs Nifty +3.1% (gap 0.1 points ahead); 1 year ITC −30.1% vs Nifty −1.7% (gap 28.4 points behind). Its sector, Nifty FMCG, ranks 10 of 18 on 6-month strength (improving).
ITC all-time high and worst fall
ITC is 46.1% below its 10-year high on 13-11. Its worst fall of 10% or more in the 10 years of data (since 12-08-16) was 57% from 03-07-17 to 16-03-20, back at the old high on 22-09-22 (30 months after the low).
FACT SHEET — exact values from the Zonters engine; all prices are last closes
Stock:ITC Ltd (ITC)
Data as of (last trading session):13-11-2026
Price (last close):closed at ₹285.00 on 13-11 (+0.3% on the previous close)
Change:last session (13-11) +0.3% · this week +2.2% · past month +9.2%
52-week range:₹252.80 to ₹413.30
Position in 52-week range:20% (in the lower part; 0% = the low, 100% = the high)
Returns:YTD -29.3% · 1Y -30.1% · 3Y -36.9% · 5Y +23.2% · From 10-yr high -46.1%
Delivery:46.1% on 13-11, against about 56% on a usual day (average of the 60 days before)
Fibonacci levels:base low ₹252.80, swing high ₹268.05; 38.2% ₹262.22, 50% ₹260.43, 61.8% ₹258.63. Price is above the 38.2% level: a shallow pullback of the swing.
ULTRACEMCO ▼
₹10,32564%₹13,110
₹12,100
-1.9%
Leading sector #4
Watch Bottom
Consolidation
Building the Base — Institutions accumulating
RangeNo event
10/150
FORMING
Weak Money Flow · 34
Neutral flow
FII 12.2% ▼ -0.2% Sep'26
DII 20.9% ▲ +1.2% Sep'26
DII 5(+0) – ↑1↓1+3new−3ex
A · Mild
Shallow decline — weak turnaround signal
27/100
Expensive
DY 2.1%
FV ₹4,286 -182% above
24.0% Fib ₹12,079 (-0.2%)
Support 14.3% belowResistance 8.2% above
BUILDING
Evidence building — watch for trigger
Bullish Marubozu
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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NESTLEIND ▼
₹1,14729%₹1,553
₹1,263
+0.2%
Improving sector #10
Watch Bottom
Accumulation · Active
★☆☆☆☆ Possible to bottom · Building the Base — Institutions accumulating
At SupportNo event
18/150
FORMING
Mixed · 37
OBV↑MFI↑
FII 11.7% ▲ +1.4% Sep'26
DII 10.7% ▼ -1.2% Sep'26
DII 1(-1) ▼ ↓1−1ex
A · Mild
Shallow decline — weak turnaround signal
11/100
Expensive
DY 1.0%
FV ₹119 -966% above
24.0% Fib ₹1,271 (+0.6%)
Support 8.2% belowResistance 9.7% above
BUILDING
Evidence fading
↓ SLOWING
Bullish Marubozu
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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SBIN ▼
₹93449%₹1,235
₹1,080
-0.6%
Leading sector #2
Watch Bottom
Watch · Demand Zone
Building the Base — Institutions accumulating
At SupportNo event⚠ Break-above attempt failed
27/150
FORMING
Mixed · 38
Neutral flow
FII 11.1% ▲ +0.3% Sep'26
DII 26.2% ▼ -0.3% Sep'26
DII 7(+0) – ↑4↓2
A · Moderate
Real past decline — re-rating story
67/100
Fair
DY 1.8%
FV ₹1,255 +14% MoS
200.0% Fib ₹1,076 (-0.4%)
Support 13.2% belowResistance 4.1% above
CAUTION
Reversal test failed
↓ SLOWING
Bullish Marubozu
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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MARUTI ▼
₹10,98529%₹17,370
₹12,854
-1.3%
Leading sector #5
Watch Bottom
Watch · Possible Bottom
Building the Base — Institutions accumulating
At SupportNo event
22/150
FORMING
Weak Money Flow · 24
Neutral flow
FII 12.4% ▼ -0.4% Sep'26
DII 25.3% ▲ +0.2% Sep'26
DII 7(-2) ▼ +7new−9ex
A · Moderate
Real past decline — re-rating story
40/100
Pricey
DY 1.2%
FV ₹6,006 -114% above
50.0% Fib ₹12,712 (-1.1%)
Support 13.4% belowResistance 12.3% above
BUILDING
Evidence building — watch for trigger
↑ ACCELERATING
Bullish Marubozu
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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MAXHEALTH ▼
₹79739%₹1,185
₹947
+0.1%
Leading sector #11
Watch Bottom
Watch · Possible Bottom
Building the Base — Institutions accumulating
RangeNo event
24/150
FORMING
Weak Money Flow · 23
Neutral flow
FII 40.5% ▼ -1.3% Sep'26
DII 31.0% ▲ +1.1% Sep'26
DII 10(+0) – ↑4↓1+1new−1ex
A · Mild
Shallow decline — weak turnaround signal
9/100
Expensive
DY 0.2%
FV ₹200 -372% above
50.0% Fib ₹935 (-1.3%)
Support 15.8% belowResistance 13.2% above
BUILDING
Evidence building — watch for trigger
↑ ACCELERATING
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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INFY ▼
₹98022%₹1,728
₹1,142
-0.8%
Weakening sector #7
Bottom Zone
Accumulation · Forming
Building the Base — Institutions accumulating
At SupportNo event
31/150
BUILDING
Weak Money Flow · 16
Neutral flow
FII 27.4% ▲ +0.3% Sep'26
DII 42.7% ▼ -0.1% Sep'26
DII 9(+0) – ↑5↓2
A · Moderate
Real past decline — re-rating story
45/100
Pricey
DY 4.1%
FV ₹649 -76% above
24.0% Fib ₹1,146 (+0.4%)
Support 13.3% belowResistance 4.7% above
BUILDING
Evidence fading
↓ SLOWING
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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POWERGRID ▼
₹24218%₹325
₹257
-0.8%
Lagging sector #14
Watch Bottom
Watch · Possible Bottom
Building the Base — Institutions accumulating
RangeNo event
22/150
FORMING
Weak Money Flow · 27
Neutral flow
FII 24.0% ▼ -0.3% Sep'26
DII 20.8% ▲ +0.2% Sep'26
DII 8(+0) – +7new−7ex
A · Moderate
Real past decline — re-rating story
64/100
Fair
DY 3.5%
FV ₹211 -22% above
38.0% Fib ₹258 (+0.3%)
Resistance 5.0% above
BUILDING
Evidence building — watch for trigger
↑ ACCELERATING
13-Nov-26
Price
Deliv
FII
Shp
Fund
DQ 100 · Cov 20/20
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TCS ▼
₹1,97731%₹3,350
₹2,408
-1.4%
Weakening sector #7
Watch Bottom
Accumulation · Forming
★☆☆☆☆ Possible to bottom · Building the Base — Institutions accumulating